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© 2015, South Central Ventures

AdScanner – Croatian Big data solution for TV advertising

SCV, with its total fund size of €40m, has recognized the potential of AdScanner’s unique technology and driving force behind it. This will increase AdScanner’s total raised capital from €0,8m to €2,7m by the end of this cycle. AdScanner joins ranks with other SCV portfolio companies such as Bulb Technologies and Agrivi. Every year, SCV considers between 300 and 350 potential companies, but only invests in a few selected ones.

About AdScanner

AdScanner is a Croatian marketing technology startup that provides big data solutions for leading-edge TV business models. Founded in 2012, AdScanner is active in Croatia, Austria, Germany, Bulgaria and Serbia. It has implemented a proprietary algorithm for automated video recognition, while developing its own Rapid Data Vectoring technology, collecting and integrating advanced TV audience data across a variety of TV platforms. For more information, follow AdScanner at twitter.com/adscannerdata, medium.com/adscanner and adscanner.tv.

“AdScanner is disrupting the way TV campaigns and TV content are being planned, bought and measured with data-driven approaches. On one hand, we enable unparalleled speed, precision and transparency for TV stakeholders such as agencies, TV channels and advertisers themselves. On the other hand, with our custom TV DMP solution, we provide a gateway for telcos and cable providers to build their future TV advertising business models – while capitalizing on their own TV data and delivering the best possible services to their consumers,” says Marin Ćurković, CEO and co-founder of AdScanner. “With this investment, we will further expand our international footprint and significantly strengthen our sales and development capabilities,” adds Ćurković.

Jure Mikuž, Managing Partner at SCV comments “I’ve heard many people say TV is dying. Some claiming that the advertising budgets are moving towards online and mobile devices. The industry reports are showing us a completely different picture. The consumer habits are changing, and advertising is becoming more targeted and better measured. The now connected smart TV devices are taking over and those marketers who will first be able to leverage this new trend will benefit the most. We have recognized the role Adscanner is playing in this transformation value chain and we are excited to help them on their journey.”