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© 2015, South Central Ventures

Orgnostic announced $5M Seed Round: Helping Busy HRs Make Data-Informed Decisions

Orgnostic enables management teams and CHROs to make data-driven people decisions on various HR themes such as talent acquisition, employee retention, performance management, culture, and diversity. By integrating with an organization’s existing HR (core HRIS, ATS) and non-HR (finance, sales, marketing) software, it gathers employee data scattered across multiple systems to create a holistic view of organizational health and provides powerful analytics and reporting tools to run analyses on top of these consolidated datasets.

They partnered with Earlybird Venture Capital, which funded their seed investment round with 5M USD. In addition to Earlybird, Orgnostic investors’ list comprises Script Capital, South Central Ventures, and a group of fantastic angels, including Eric Ries and Tiho Bajic of Lean Startup and LTSE, Rony Kahan – founder of Indeed, and Charlie Songhurst – former Head of strategy at Microsoft and prolific angel investor.

The company will use the additional funding to further develop its platform, with the goals of launching a self-service platform, further enriching its insight and industry benchmarking, and raising further awareness in the HR community.

Over the past decades, HR has been a latecomer to the digital transformation wave. Due to a combination of various factors, HR processes have remained archaic for a long time, and even today, there is little actual rigur behind most HR decisions.

However, the awareness about data-driven approaches in HR has been significantly increasing in the last couple of years. As HR teams are becoming increasingly more analytical, we observe that the demand for people analytics tools from C-levels, HR leaders as well as data analysts is continuously growing.

Luka Babic, the co-founder and CEO of Orgnostic, was long aware of this problem and emerging people analytics trends from first-hand experience. After specializing in organizational psychology during his college studies at Harvard, Luka joined Infobip (a Croatian unicorn) where he led the HR team while the company scaled from 250 to 1,500 employees. He then joined forces with his co-founder and CTO Igor Bogicevic who also struggled with similar high-growth company HR problems during his tenure at Seven Bridges Genomics, a high-profile Serbian tech company where he was the co-founder and CTO. They recognized that, with leadership and HR teams increasingly challenged in navigating through company transformation cycles, retaining top-performing employees, and keeping them engaged, there was a need to start measuring and managing their human capital with the same rigor as their financial results.