AdScanner has raised additional capital that will be key for further global expansion.
Following a successful Q1 2021, where revenue for the period exceeded total revenue for 2020, existing investor South Central Ventures together with two international investors, J&T Ventures and LAUGHING TUNA GmbH, have recognized the full potential of a unique Big Data solution for a new generation of TV business models and have decided to further accelerate growth.
With this investment cycle, AdScanner’s capital increases from HRK 20 million (€2.7 million)so far to almost HRK 34 million (€4.5 million). This is a major step forward in expanding the company’s reach in key European markets and strengthening its development capabilities. The new injection of investment came after one of the most prominent investors in the region, South Central Ventures, added AdScanner to its select group of companies to watch out for.
AdScanner is changing the way the TV ecosystem works. Our TV DMP solutions enable everyone from media agencies, advertisers, TV companies to telecom operators to capitalize on their data as efficiently and quickly as possible. This is also recognized by investors, who see the future in AdScanner’s data-driven approach. With this investment, we are certainly one step closer to expanding into other European countries – said Marin Ćurković, CEO and co-founder of AdScanner.
We are very happy to welcome AdScanner into our portfolio. We have been very excited about the Company and its technology from the initial meeting. Experienced team with deep market insights and abilities to execute the trend, only strengthen our conviction for the future success of this partnership. – said Zuzana Ondrejová, Investment Manager at J&T Ventures, said.
We’re super excited to be joined by new investors onboard Adscanner. This investment round is a validation of our joint effort so far and it brings much needed fuel for accelerated growth in the coming years. – said Jure Mikuž, Managing Partner at South Central Ventures.
The evolving use of data in TV definitely is the future and AdScanner with their smart approach and promising talent have already proven that they will play a key role in bringing this topic forward to a completely new level. – said Matthias von Bechtolsheim at Laughing Tuna.
About Adscanner: AdScanner is a marketing startup that provides big data solutions for a new generation of TV business models. Adscanner has been active on the AdTech scene since 2012 and is currently present on the Croatian, Austrian, German, Bulgarian and Serbian markets. Adscanner developed a unique algorithm for automatic video content recognition that changed the notion of speed and accuracy in the AdTech world. In addition, AdScanner uses its own Rapid Data Vectoring technology to collect and integrate advanced viewing data on various TV platforms.
Follow AdScanner at twitter.com/adscannerdata, medium.com/adscanner and adscanner.tv.