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© 2015, South Central Ventures


CityExpert is an online real estate agency that uses advanced technologies to help users buy, sell or rent properties. As an industry game-changer, the company introduces the online business model that cuts excessive costs and saves time for all users. The majority of the work, including property viewings and paperwork, can be completed online with the help of online real estate agents. Quickly gaining traction, the company continues to grow and shake the Serbian real estate sector.

The Business

City Expert was founded in 2015 by six young experts who wanted to create a real estate agency fit to a modern lifestyle. The goal was to provide affordable and fast service for all users. Their business model was the most significant change that ever occurred in the Serbian real estate sector. By cutting the middleman, introducing direct communication and offering valuable information online, City Expert simplifies the entire process. Thousands of sold and rented properties, a great fanbase that loves and supports the brand, and expert team that works to expand the business, prove that their model works and resonates with users.

The Partnership

The investment will ensure the introduction of even more technologically advanced features that will create value to customers.

Core Team

Igor Jović

CEO and Co-founder

Darko Krsmanović

CMO and Co-founder

Darko Luković

CPO and Co-founder

Stefan Stojanović

Technical Lead and Co-founder

City Expert