Content Insights started as “pain-killer” idea. CEO and founder, Dejan Nikolic, had an editorial problem which he couldn’t solve by tools available on the market, so he created Content Performance Indicator.
Company was formed in 2014 and since then has acquired some of the world leading publishers clients. Some of them are: Ringier Axel Springer, Süddeutsche Zeitung, Diario Noticias, Clarin, South China Morning Post, Daily Mail Group, De Persgroep and many more.
South Central Ventures lead a 2.1M together with previous investors North Base media and Neveq. With this support the Company will strengthen the team, scale up marketing efforts and reach break-even point by the end of the year. Their efforts are focused on entering US market and making strong partnerships with the world’s largest publishers.