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© 2015, South Central Ventures

Content Insights

Content Insights is the editorial intelligence package created by editors to help in creating valuable insights for editors, journalists and writers from all over the world.
They are on a mission of changing online media world, by shifting industry’s focus from quantity towards quality. Our goal is to help journalists and editors make data-driven decisions, to find new business models and to grow without resorting to clickbait titles, fake news and fluff pieces.

The Business

Content Insights started as “pain-killer” idea. CEO and founder, Dejan Nikolic, had an editorial problem which he couldn’t solve by tools available on the market, so he created Content Performance Indicator.
Company was formed in 2014 and since then has acquired some of the world leading publishers clients. Some of them are: Ringier Axel Springer, Süddeutsche Zeitung, Diario Noticias, Clarin, South China Morning Post, Daily Mail Group, De Persgroep and many more.

The Partnership

With this support the Company will strengthen the team, scale up marketing efforts and reach break-even point by the end of the year. Their efforts are focused on entering US market and making strong partnerships with the world’s largest publishers.

Dejan Nikolić

Co-Founder & CEO

Dragutin Miletić


Ilija Šuša


General Info